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The role Arts and Culture in the Olympic Games
From Olympic Arts Competitions to Cultural Olympiads

By Dr Beatriz Garcia

The interpretation of Pierre de Coubertin’s conception of Olympic cultural activity as a collection of fine arts
expressions, and the review of the recent history of Olympic cultural/arts festivals suggests that, up to
the Sydney 2000 Games edition, the notion of Olympic cultural programme referred mainly to the
organisation of an arts programme composed by cultural activities or events belonging to the following
categories:



literature (poetry, plays, novels, philosophical theses, historical reviews)
music (orchestral music, operas, folklore, pop, rock or other sorts of traditional and contemporary
musical expression)
theatre (from classical theatre to contemporary physical theatre and a wide range of stage
performances)
dance (from classical ballet, to folkloric and contemporary dance)
visual arts (painting, sculpture, decorative arts, photography and public art expressions)
architecture and city decorations
cinema and other contemporary audiovisual expressions.
his view of cultural programming as a compartmentalised range of traditionally established artforms is
ought under question in an era of creative and cultural industries, particularly in the lead up to the
ondon 2012 Olympic Games. Nevertheless, a focus on arts programming has been the dominant
proach and delivery model for most Olympic Games cultural programmers up until Beijing 2008....